London Insight Day: when & where?
When? Saturday 1 October, 12.30-17.30
Where? Penguin Random House, 80 Strand, London WC2R 0RL
Please note that our London event has now taken place. Here is a video showing the highlights of the day:
What's on offer?
You'll be one of 50 writers joining us for the afternoon. The day will include:
We know that the publishing industry can sometimes seem like a 'closed shop' and that it can be confusing to understand how the word document saved on your laptop could top the bestseller list. To help give you an insight into what it's like to be a Penguin Random House author, we'll follow the journey of a book from manuscript to bookshelf:
- The Author: it all starts with you and your book. You'll hear from debut novelist Kit De Waal.
- The Agent: Charlotte Seymour from Andrew Nurnberg Associates will explain the role agents play as the key link between authors and publishers, as well as working with writers to develop their manuscripts.
- The Editor: a commissioning editor will describe their role, from the acquisitions process (deciding which books to buy) to working together with an author to get a finished manuscript ready for publication.
- Rights & Contracts: experts will give an insight into the importance of selling copyright so that our authors can be published around the world.
- Design: you'll hear from one of our Art Directors, the people who not only judge books by their cover but create them.
- Marketing & Publicity: you'll hear how we create a ‘buzz’ around our books and connect authors with their readers - whether that's through book signings, live events, school appearances or YouTube.
- Audio & Digital Publishing: we'll explain how we bring our books to life in new formats.
- Sales: you'll get an insight into how we work with our customers, from small independent bookshops to the likes of Asda and Tesco.
We have a team of Penguin Random House editors excited to meet you and to read your work (scroll down to see who they are and what they do). Each writer coming along to our workshops will spend 20 minutes talking with an editor about your book and your writing style. We'll ask you to send us up to 5,000 words two weeks before the workshop so that our editors can come ready with suggestions and constructive feedback.
Join Penguin Random House authors Sathnam Sanghera, Abir Mukherjee, and Kit De Waal in conversation with one of our editors.
Join Penguin Random House Children's authors Catherine Johnson and Sufiya Ahmed in conversation with one of our Children's editors.
As part of your application we'll ask you what the number-one question for someone in the publishing industry would be. We'll use the answers to set up an hour-long interactive discussion involving all of the authors, agents and Penguin Random House staff you've heard from throughout the day. The session will be facilitated by author Nikesh Shukla.
We know how important those chats over coffee and biscuits can be, so we'll make sure you get the chance to speak to our editors, agents and authors more informally throughout the afternoon.